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The Latin word persuade came to our tongue as persuasion , he procedure and the result of persuading . That Latin word, in turn, derives from a cultism, the verb "persuadere", which is made up of two elements: the prefix "per-", which means "completely", and the verb "suadere", which is synonymous of "advise".

This action (persuade) consists of to convince to one person of something, using different motives or appealing to different techniques.

For example: “First we are going to bet on persuasion: if we do not succeed, we will use force”, "It is no use to impose things with violence, it is essential to achieve persuasion", “Hours and hours of talk were necessary for the persuasion of my parents, but I finally obtained the permit and will be able to travel”.

Persuasion is achieved through influence . The intention is that a subject modify your way of thinking or your behaviors , for which it is necessary to influence him through his feelings or by providing certain information that, until now, he did not know.

It can be said that persuasion is the opposite of coercion or imposition . While persuasion is achieved by suggesting things, coercion and imposition are achieved by force . This means that a person, being persuaded, will act as the other person intends but by their own means, without fear of a violent or repressive reaction.

There are several factors that contribute to persuasion. The usual thing is to appeal to commitment of people, convincing them that what is proposed is the right thing to do. The position of the person trying to persuade another is also relevant: if the individual in question is a authority or has popularity , it is likely that their opinions have greater persuasion power than the opinions of others. That is why many political parties are committed to bringing celebrities as candidates in elections.

In order to persuade someone, one must keep in mind that there are various methods, the most significant being the following:
-Emotional. Within this group techniques such as seduction, pity, faith, tradition are used ...
-Rational. In this case, the test is used, the rhetoric, the establishment of arguments or logic, among others.
- Controversies, such as torture, mind control and even brainwashing.

We cannot ignore the existence of a well-known novel that chooses to be entitled with the term at hand. We are referring to "Persuasion" (1816) by Jane Austen (1775 - 1817), known for other works such as "Pride and Prejudice" (1813) or "Sense and Sensibility" (1811).

Specifically, "Persuasion" is the last book the English author wrote. Take as protagonist Anne, a woman who suffered, because of social norms, a hard blow in love by having to reject the man she was in love with, simply because she did not come from a wealthy family. That circumstance has made me see the years go by alone. However, everything changes when he meets that man again, who is now a very recognized and also enriched captain.

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